Friday, February 19, 2016

Time to Gmailify now!!

Happy news for all the non-Gmail account users, Google has rolled out a new feature called Gmailify for Android.
The Gmail App in my smartphone is without any doubt one of the feature which I admire the most and definitely managing the mailbox is next to easy and comfortable.
If you don't know why, then this is because of the really good UI(User Interface), spam protection, inbox organization into different folders that it has to offer to the end-user. But earlier, the glitch was only Google account users can enjoy it and those who have a yahoo, hotmail or an outlook account, etc. have to get an other app respectively on their phones to access the same.
Now with Gmailify on the roll, e-mail experiences with all the platforms are gonna change drastically. One App, all the mailboxes together whether it is or not that's what we want to enjoy.

Thursday, February 11, 2016

10th IAMAI Indian Digital Summit

Recently, I have been fortunate enough to be a part of the 10th India Digital Summit, organized by IAMAI and attending the summit for two continuous days,i.e, February 9, 2016 and February 10, 2016 at New Delhi worth every second of my presence being spent over there coutesy to the sponsored pass being provided to me by BlogMint.

This annual conference was the place to find most of the prominent and important persons of the Indian Digital Ecosystem. As reported, the event recorded a footfall of more than 1500 delegates, 200 plus brands and around 100 speakers. The spotlight was Start-Ups this year where the central theme as 'Stand-Up Start-Up' aptly given to the Digital Summit. The program was started by the inaugural session by Mr. Kunal Shah, Founder & CEO, FreeCharge and Chairman, IAMAI where he shared his experience of building a start-up, managing the process of funding, leading a team, recruiting a team of skilled individuals and much more.

Then, on Day 1, it was followed by multiple sessions being held simultaneously focusing on the leadership talks and chats, the developments and innovations in the breakout fields like Education Tech, Health Tech, Travel Tech and Food Tech whereas important issues like Smart Indian Cities,Internet and Women:Role of Technology in gender parity in India, Internet for Rural India and Advancement of Financial Inclusion in India were also the part of the panel discussion. The center of attraction of the whole program was the session involving talks around the Start-Ups whether it was the introductory round involving the launch of a Start-Up:The first step towards Entrepreneurship or the part where selected Start-Ups who have come forward to pitch about their product or services.
Day 2 of IDS was full of adrenaline rush for the people who are associated with technology in any aspect because one look at the schedule and you can start getting goosebumps on just reading the names of the speakers and the list goes on like Rajan Anandan, M.D., Google India, Vijay Shekhar Sharma, PayTM Founder, Nandan Nilekani, Former Chairman, UIDAI, Kirthiga Reddy, M.D., Facebook India, etc. and their insights and views about the Digital Revolution going in and around the country were worth listening.
Apart from the presentations and chats involving the above leaders, there were sessions being conducted on Brand-Building, Acquiring the right people for a building a Killer Team, Content for Mobile for India, Apps for India, Mobile Touch-points across Brand Marketing, Social Media Marketing and the power of Content Marketing to drive Digital Media Campaigns.
Lastly, the event was concluded the valedictory address by Sh. Jayant Sinha, Minister of State of Finance, GoI conducted by Vijay Shekhar Sharma, Founder, PayTM and the keynote given at the end of his address which goes as " Technology is the secret sauce of transformation." which indeed is true and Sharma being felicitated by the Digital Person of the Year award.

One of the quick answer given to a question by Sharma which has left the entire hall buzzing with appraisals and claps was when he was asked from an attendee about what's gonna be a big new idea in technology in the coming years and  his prompt answer was India is the big idea that was appreciated by one and all and a great way to end #10IDS.
The Summit then followed by the India Digital Awards and as much as I can retain till now,the following have been felicitated for being the best in their respective  categories.
Best Advertising/Marketing on Mobile-SonySix by WATConsult
Best E-mail Marketing Campaign-BIBA Apparels by netCORE solutions
Best Social Media Campaign-Micromax Informatics by Interactive Avenues
Best Display Campaign-Marico by Madison
Best Search Marketing Campaign-ShopClues by iProspect
Best Viral Marketing Campaign-Star India
Best Wallet-PayTM
Best Digital Payment Facilitator-Avenues India
Best Money Transfer Programme-MobiKwik
Best Innovative Mobile App-InShorts
Best e-commerce website in a Specialised

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