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Sunday, May 15, 2016

Digital Transformation at Edenred

As global leaders and inventors of the meal voucher, Edenred have been in India since 1997 showing steady growth and being a respected leader in work-life benefits, incentives and rewards and loyalty solutions.
For the better part of three years, Edenred spent extensive time, effort and research in going digital with their product portfolio in India. With the world rapidly going digital, the need of the hour was to transform the organisation into a digital powerhouse that was ready to lead the way when it came to turning traditional solutions around in the new age. 

Their flagship product, Ticket Restaurant®Meal Voucher was the first to go digital in mid-2014 as the Ticket Restaurant® Meal Card - an instant hit with large multinationals that were looking for a digital solution in the category. 

Following on its heels was Ticket Compliments® Gift Card, once again proving a sure-shot success and taking on bank gift cards as a popular corporate gifting option.

Thanks to the extended research, gift card variants such as Ticket Compliments® Max, Ticket Compliments® Jewel, Ticket Compliments® Elite and Ticket Compliments® Premium were quick to follow and are seeing good traction in the market in their respective spaces. Several more research based variants are in the pipeline.

In addition, the Ticket Restaurant® Plus Meal Card is a closed loop campus card solution provided to our corporate customers for efficient cafeteria management. It improves the relationship between employee and employer and enhances productivity by providing healthy meals on campus.

The multiple benefits of being paperless, one-time distribution, remote reloading, enhanced security and card-based ease of use for the end beneficiary were seen as definite pluses by the industry at large. The wide acceptance of the cards at thousands of affiliates in 3400+ towns and cities across the length and breadth of India including MasterCard outlets was undoubtedly an added bonus. 

2 comments :

  1. Coupons have become an integral part of our lives. Whether it is online shopping or Starbucks we are all looking for coupons.

    Coupons have many benefits like they are cheap and you get a better deal. So we look out of every opportunity that can reward us with a coupon or coupon code.

    However, in this post, we will talk about coupons but a different kind. It is different than Amazon or eBay coupons.

    I am talking about Sodexo coupons. You might have heard of Sodexo as it is a French company that is into giving coupons to employees.

    Sodexo as a company give out restaurant vouchers, meal passes, leisure passes, book cards, buying grocery and training voucher in the form of coupons to various companies and government authorities. sodexo coupons

    These coupons are distributed, managed and processed solely by Sodexo Inc.

    If come down to Sodexo Meal pass or coupon then in India it is authorized by Reserve Bank of India so that it can be issued by your organization in order to purchase grocery, eat meal and non alcoholic beverages from anyone of Sodexo affiliated outlets.

    So you need to find out those grocery stores or outlets which will offer you food and drinks when you given them Sodexo coupons.

    ReplyDelete

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